Brands in Space
Customized Turf acoustic systems help Gensler and RDG transform identity into immersive branded environments at Western Michigan University, Say It Loud, and the University of Illinois.
Brands in Space
Various locations
CustomGensler
Architect
RDG
Architect
At Western Michigan University and the University of Illinois, Gensler partnered with Turf to embed the Broncos mark and Block I directly into Beam baffle ceilings through disciplined layout, exacting color control, and integrated lighting. In Nebraska, alongside RDG, Turf extended Reveal baffles and custom Tubular panels to translate bold typography and saturated color into a mobile exhibit without sacrificing acoustic performance. Rather than applying graphics, each project extended proven systems to carry identity, lighting, and sound in one coordinated plane. The result: acoustics not as backdrop, but as infrastructure for brand.
Architect Gensler
Photographer Fentress Photography
Architect RDG
Photographer Beyond the Built Environment / T Grady
Architect Gensler
Photographer Photos courtesy of Western Michigan University
Zing!